Property goes to the Movies

Leading Scottish solicitors and Estate Agents Russel + Aitken, are about to shake up the residential property market once more by bringing the world of movies to their properties.

Teaming up with Steve Reilly and film company ShootHome.com, Russel + Aitken are bringing lights, camera and much needed action to the property market.

‘The introduction of a short film on a property brings an exciting new medium to the world of property marketing, helping properties to stand out from the crowd’, says Dianne Paterson, one of the firm’s residential property partners.

Accompanied by a contemporary sound track, the ‘one minute’ movies will transport potential buyers to a world of interiors and lifestyles that even the most stylish of brochures or photographs cannot convey.

ShootHome.com is the new concept of Scottish property entrepreneur and filmmaker Steve Reilly. ShootHome.com came about through the pursuit of a new sales tool for selling and renting property in what has become a competitive and sometimes, challenging market place and where the need to differentiate a property has never been more important.

‘The advance of film technology in the past year has meant that ‘cinema like’ quality images are now possible at an affordable price’ says Steve Reilly, a Director at shoothome.com

‘The property films are shot and edited using tools more commonly found in Hollywood and then streamed to the property viewers computer screen, iPhone or iPad direct from our property TV channel ShootHome.TV’

‘We believe we have unique experience both in the property and filmmaking world to create a unique and highly affordable tool for property sales.’

Russel + Aitken hit the headlines a few years ago with the launch of the first ‘boutique concept’ estate agency in Scotland www.boutiquehouses.com, a new brand of estate agency providing a move away from uniformity, sameness and the mainstream and a move towards individuality, variety and style.

They believe that the introduction of the ‘one minute movie’ to their range of services, the first of its kind in Scotland, reinforces their boutique offering that is unique, stylish and cutting edge.

For further information please contact:

Dianne Paterson, Property Partner on dianne.paterson@russelaitken.com

Steve Reilly, Director on steve@shoothome.com